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{"id":1210,"date":"2018-08-04T20:25:09","date_gmt":"2018-08-04T18:25:09","guid":{"rendered":"http:\/\/www.f7city.pl\/?p=1210"},"modified":"2018-08-24T17:26:09","modified_gmt":"2018-08-24T15:26:09","slug":"oskar-nobel-mistrzostwo-swiata-na-co-jeszcze-zasluguja-tworcy-tej-reklamy","status":"publish","type":"post","link":"https:\/\/www.f7city.pl\/oskar-nobel-mistrzostwo-swiata-na-co-jeszcze-zasluguja-tworcy-tej-reklamy\/","title":{"rendered":"Oskar, Nobel, Mistrzostwo \u015awiata \u2013 na co jeszcze zas\u0142uguj\u0105 tw\u00f3rcy tej reklamy?"},"content":{"rendered":"

Ju\u017c podczas 18. Parady R\u00f3wno\u015bci w Warszawie Netflix pokaza\u0142, \u017ce nie zapomnia\u0142 o polskich fanach serialu Orange is the new black<\/em>.<\/a> Miasto zdobi\u0142y t\u0119czowe billboardy z podobiznami bohaterek, a na fan\u00f3w czeka\u0142y koszulki i zmywalne tatua\u017ce z motywami z serialu. Kampania cieszy\u0142a si\u0119 du\u017cym zainteresowaniem \u2013 Netflix pokaza\u0142, \u017ce wspiera spo\u0142ecze\u0144stwo LGBT nie tylko swoimi produkcjami, ale r\u00f3wnie\u017c faktycznym dzia\u0142aniem.<\/h4>\n
$\"\"$ <\/a>
fot: \u017ar\u00f3d\u0142o<\/a><\/figcaption><\/figure>\n
Widok warszawskich plakat\u00f3w przypomnia\u0142 r\u00f3wnie\u017c o nadchodz\u0105cym nowym sezonie serialu. Czeka\u0142am ze zniecierpliwieniem na kolejn\u0105 dawk\u0119 odcink\u00f3w o wi\u0119\u017aniarkach z Lichtfield, a Netflix tylko podsyca\u0142 moje zainteresowanie \u2013 pojawia\u0142y si\u0119 kolejne posty<\/a> zapowiadaj\u0105ce nowy sezon, wypuszczono trailer. Brakowa\u0142o w nim jednej z g\u0142\u00f3wnej postaci – Alex Vause – co wywo\u0142a\u0142o poruszenie w\u015br\u00f3d jej wielbicieli. Spodziewa\u0142am si\u0119, \u017ce to zamieszanie wystarczy, bo przecie\u017c i tak wszyscy czekali na premier\u0119. Tymczasem Netflix zrobi\u0142 co\u015b jeszcze.<\/p>\n
<\/iframe><\/div>\nJu\u017c od dawna \u017cadna reklama nie wywo\u0142a\u0142a takiej aprobaty w\u015br\u00f3d widz\u00f3w. Jedena\u015bcie tysi\u0119cy komentarzy pod klipem na facebookowej stronie Netflixa i ze \u015bwiec\u0105 szuka\u0107 krytyki. Wed\u0142ug niekt\u00f3rych Francja straci\u0142a Mistrzostwo \u015awiata na rzecz tw\u00f3rc\u00f3w tej\u017ce reklamy, inni za\u015b uwa\u017caj\u0105, \u017ce pomys\u0142odawca zas\u0142u\u017cy\u0142 na Nobla, Oskara lub, chocia\u017cby, podwy\u017ck\u0119.<\/p>\nWszystko za spraw\u0105 Magdy Gessler, kt\u00f3ra na moment sta\u0142a si\u0119 jedn\u0105 z bohaterek Orange is the new black<\/em>. Najpopularniejsza restauratorka w Polsce zmierzy\u0142a si\u0119 z Red, odpowiedzialn\u0105 za wi\u0119zienn\u0105 kuchni\u0119 Rosjank\u0105. W klipie pojawiaj\u0105 si\u0119 urywki pierwszego sezonu, kiedy to Red w odpowiedzi na krytyk\u0119 zaserwowa\u0142a g\u0142odnym wsp\u00f3\u0142wi\u0119\u017aniarkom burgera z tamponem. Jednak w starciu z Magd\u0105 Gessler nie mog\u0142a pozwoli\u0107 sobie na taki gest, a zamiast tego – tak jak niemal ka\u017cdy kucharz, pojawiaj\u0105cy si\u0119 w <a href=\"https:\/\/pl.wikipedia.org\/wiki\/Kuchenne_rewolucje\" target=\"_blank\" rel=\"noopener\">Kuchennych rewolucjach<\/em><\/a> – poprawi\u0142a jako\u015b\u0107 swojej kuchni. W trwaj\u0105cym zaledwie p\u00f3\u0142tora minuty filmiku zosta\u0142 ukazany temperament Magdy Gessler. Przekle\u0144stwa czy rzucanie jedzeniem idealnie pasuj\u0105 do ekspresji naszej bohaterki i charakteru Kuchennych rewolucji<\/em>, ale r\u00f3wnie\u017c do wi\u0119zienia, w jakim toczy si\u0119 akcja serialu. Magda Gessler mog\u0142aby by\u0107 sta\u0107 na czele wi\u0119ziennego gangu \u2013 z pewno\u015bci\u0105 sia\u0142aby spustoszenie jak ma\u0142o kto.<\/p>\n<figure id=\"attachment_1213\" aria-describedby=\"caption-attachment-1213\" style=\"width: 1366px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-1213 size-full\" src=\"https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j.jpg\" alt=\"\" width=\"1366\" height=\"723\" srcset=\"https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j.jpg 1366w, https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j-1024x542.jpg 1024w, https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j-768x406.jpg 768w, https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j-640x339.jpg 640w, https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j-980x519.jpg 980w, https:\/\/www.f7city.pl\/wp-content\/uploads\/2018\/08\/j-770x408.jpg 770w\" sizes=\"auto, (max-width: 1366px) 100vw, 1366px\" \/><\/a><figcaption id=\"caption-attachment-1213\" class=\"wp-caption-text\">fot: <a href=\"https:\/\/www.facebook.com\/netflixpolska\/videos\/926202134257097\/\">\u017ar\u00f3d\u0142o<\/a><\/figcaption><\/figure>\nPo\u0142\u0105czenie Kuchennych rewolucji<\/em> z Orange is the new black<\/em> da\u0142o \u015bwietny efekt. Magda Gessler jest osob\u0105 popularn\u0105 w sieci, niekt\u00f3re z jej zachowa\u0144 czy wypowiedzi w programie sta\u0142o si\u0119 inspiracj\u0105 licznych mem\u00f3w. Przeniesienie restauratorki w realia serialu wywo\u0142a\u0142o \u015bmiech i zwi\u0119kszy\u0142o sympati\u0119 widz\u00f3w \u2013 sympati\u0119 do Magdy, do Netflixa i do samego serialu.<\/p>\nNa czym polega sukces reklamy? Wielu pocz\u0105tkowo my\u015bla\u0142o, \u017ce filmik jest zwyk\u0142\u0105 fanowsk\u0105 przer\u00f3bk\u0105. To najbardziej udowadnia, \u017ce Netflix \u2013 jak to m\u00f3wi\u0105 \u2013 potrafi w internety. Wie, co rozbawi internat\u00f3w i z sukcesem to wykorzystuje.<\/p>\nZobacz, co nowego w Gda\u0144sku na\u00a0f<a href=\"https:\/\/www.f7gdansk.pl\/\" target=\"_blank\" rel=\"noopener\">7gdansk.pl<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Ju\u017c podczas 18. Parady R\u00f3wno\u015bci w Warszawie Netflix pokaza\u0142, \u017ce nie zapomnia\u0142 o polskich fanach serialu Orange is the new black. Miasto zdobi\u0142y t\u0119czowe billboardy z podobiznami bohaterek, a na fan\u00f3w czeka\u0142y koszulki i zmywalne tatua\u017ce z motywami z serialu. Kampania cieszy\u0142a si\u0119 du\u017cym zainteresowaniem \u2013 Netflix pokaza\u0142, \u017ce wspiera spo\u0142ecze\u0144stwo LGBT nie tylko swoimi […]<\/p>\n","protected":false},"author":186,"featured_media":1216,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82],"tags":[913,915,916,917,914,335],"class_list":{"0":"post-1210","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-rozrywka","8":"tag-magda-gessler","9":"tag-netflix","10":"tag-nowy-sezon-orange-is-the-new-black","11":"tag-oitnb","12":"tag-orange-is-the-new-black","13":"tag-reklama"},"_links":{"self":[{"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/posts\/1210","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/users\/186"}],"replies":[{"embeddable":true,"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/comments?post=1210"}],"version-history":[{"count":0,"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/posts\/1210\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/media\/1216"}],"wp:attachment":[{"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/media?parent=1210"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/categories?post=1210"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.f7city.pl\/wp-json\/wp\/v2\/tags?post=1210"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}